For those of you who don't know who Jim Riswold is, well, you better fucking learn. He's pretty much thee ad god/guru. And most likely, you've liked/seen a lot of his work (i.e. t.v. commercials for Nike. Remember "I am Tiger Woods"?) over the past 20 or so years. Yes, Riswold is my new leader, mentor and teacher, and he makes me nervous as all hell. It's also not because he's brilliant (which of course he is). But rather, there's just something about him that I connect with. He makes me stumble over my words, crawl within myself so I loose all train of relative thought and scares the crap out of me in a good way. At our second presentation he interrupted me when it was my turn, for a salute to me speaking (I said nothing in the first meeting), which turned into me turning bright red and him calling me out for that too. It made me turn even more red. Although, everyone said I didn't look that bad. HA! Anyways, Riswold can read me. More than most. He knows how to fuck with my mind. And when you're constantly going on 3-5 hours of sleep a night (for almost 2 weeks straight), hardly having time to eat anything but power bars, drinking loads of coffee, constantly questioning yourself and why you're at the biggest damn ad agency in PDX, a little fucking around can have a big effect. Yes, that totally happened today. Thanks Riswold. One day I'll 'fucking' be able to talk to you.
